Every business face the challenge to become a responsive organization in products and services. Organization strives to manage the supply chain, rather than individual business units. The main difference is that organizations can no longer act as an independent object in current competitive environment. Therefore it is necessary to design a value-systems, which enables to react into market changes and meet value creation requirements. In today’s market, the more important criteria becames the costumer service quality, than individual product characteristics. In order to be competitive, organizations has to improve the supply chain management, create more value for the customer and gain a competitive advantage. Supply chain management has an advantage to use various efficiency and productivity techniques and at the same time contribute the cost reduction.
Every organization strives to maintain a competitive advantage, i.e .:
- Cost advantage.
- Value advantage.